The Challenger Sale: Taking Control of the Customer Conversation
The Challenger Sale: Taking Control of the Cust...
Author: Matthew Dixon, Brent Adamson
ISBN: 1591844355
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

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The Challenger Sale: Taking Control of the Cust...

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

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